Importance Of Strategic Management Commerce Essay

Importance Of Strategic Management Commerce Essay Strategic management is a combination of art and science for formulation, implementation evaluation of decisions that enables an organization to achieve its goals objectives. Firstly, it assesses its competition in a market and then sets goals strategies to meet its competitors. Secondly, managers carry strategies to achieve the best performance of their company. An organization has an advantage if their profit rate is higher than their competitors. 1.3 Value of Strategic Management: Value of strategic planning is obvious. The companies which plan strategically have a better financial position in a society than those organizations that dont. In todays world, Strategic planning is not only applied in the private sector but also in government owned firms which include government departments, hospitals educational institutions. For example, increasing costs of university education, competition from different universities offering good education in less price reduction in student loans by banks student education funds by government etc and this had led many education providers to research and assess their universitys aspirations to find out a market niche in which they can prosper and after planning they can apply their strategies if set goals are achieved then its an effective strategy. 2.0 Importance of Strategic Management: The importance of strategic management is discussed as follows: Strategies make a difference in the performance of an organization. It helps managers to overcome challenging situations to cope with uncertain environments. It indicates the need of changing making alteration in an organization (new ways of thinking applying latest precautionary measures) Many organizations are made up of different divisions and departments that requires coordination with each other, else there should be no focus on achieving goals of an organization. Its useful for both profit based non-profit based organization. 3.0 Components of Mission Statement: Mission statement is the statement of the role by which an organization intends to serve its stakeholders. It describes why an organization is operating and thus provides a framework within which strategies are formulated. It describes what the organization does (i.e., present capabilities), who all it serves (i.e., stakeholders) and what makes an organization unique (i.e., reason for existence). Once the mission statement is formulated, it serves the organization in long run, but it may become ambiguous with organizational growth and innovations. In todays dynamic and competitive environment, mission may need to be redefined. However, care must be taken that the redefined mission statement should have original fundamentals/components. Mission statement has three main components-a statement of mission or vision of the company, a statement of the core values that shape the acts and behaviour of the employees, and a statement of the goals and objectives. 3.1 Features of a Mission Statement: Some of its main points are discussed below: Mission must be feasible and attainable. It should be possible to achieve it. Mission should be clear enough so that any action can be taken. It should be inspiring for the management, staff and society at large. It should be precise enough, i.e., it should be neither too broad nor too narrow. It should be unique and distinctive to leave an impact in everyones mind. It should be analytical,i.e., it should analyze the key components of the strategy. It should be credible, i.e., all stakeholders should be able to believe it. 4.0 The Individual Steps in the Strategic Management Process: There are 8 steps of strategic management process which are shown in the form of diagram and also these are explained below: Figure 1: C:UsersacerDesktopSM.jpg Step 1: It includes the Mission Statement, also it includes its features which have been discussed above in Components of Mission Statement. Step 2: This step of strategic process is complete when management has an accurate grasp of what is taking place in its environment and is aware of important trends that might affect its operations. This awareness is aided by environmental scanning activities and competitive intelligence Step 3: After analyzing and learning about the environment, management needs to evaluate what it has learned in terms of opportunities (strategic) that the organization can exploit and threats that the organization faces. In the simplest way, opportunities are positive external environmental factors and threats are negative ones. Keeping in mind that same environment can can present opportunities to one organization and pose threats to another in the same or a similar industry because of their different resources or a different focus. Step 4: In this step,we move from looking outside the organization to look inside..Thats we evaluate the organizations internal resources..This step forces management to recognize that every organization no matter how large and powerful, is constrained in some way by its resources and the skills it has available. Step 5: Internal Resources or things that the organization does well are its strengths. And these strengths represent the unique skills or resources that can determine the organisations competitive edge are its Core competences. And when an organization lacks certain resources we label its weakness Step 6: It includes the analysis and counter checking of Mission Statement. Step 7-How to Formulate Strategies: Strategies need to be set for all levels in the organization. Management needs to develop and evaluate alternative strategies and then select a set that is compatible at each level and will allow the organization to best capitalize on its resources and the opportunities available in the environment. Step 8-Implementation of Strategies: The last step of strategic management process is Implementation. No matter how good a strategic plan is, it cannot succeed it its not implemented properly. Top management leadership is a necessary ingredient in a successful strategy. And finally results must be evaluated. 4.1 Strategic Management Avoiding Pit falls In strategic Management, a word SMARTER is used. Smarter is an acronym that can help organizations avoid a major pitfall in the development and implementation of strategic plans: Specific Measurable Acceptable Realistic Timeframe Extending Rewarding. 4.2 Advantages Of Strategic Management: The advantages and benefits of undertaking Strategic Management in a systematic way include helping an organization to: Clearly define its purpose Establish realistic goals and objectives consistent with its mission Ensure the effective use of resources by focusing on key priorities Establish an mechanism for informed change when needed The Individual Steps in a Strategic Management Process: 5.0 SWOT Analysis: A combination of external internal factors which results in an evaluation of opportunities that are provided by an organization. SWOT is an acronym of strengths, weaknesses, opportunities, threats. Basically SWOT Analysis is done frequently in order to identify a strategic position that an organization can achieve easily to carefully evaluate the companys position as compared to its competitors. When SWOT analysis is done, the organization reviews its mission objectives. Also opportunities provided by an organization are reviewed, either its mission objectives are truly existent or not, they require any modifications or not, and where any other changes are needed. On the other hand, if no changes are obligatory, management is ready to actually formulate strategies. Conclusion This assignment provides an overview of strategic management and strategy. Ideas about strategy span many centuries, and modern understanding of strategy borrows from ancient strategies as well as classic military strategies. We should now understand that there are numerous ways to conceptualize the idea of strategy and that effective strategic management is needed to ensure the long-term success of firms. The study of strategic management provides tools to effectively manage organizations, but it also involves the art of knowing how and when to apply creative thinking. Knowledge of both the art and the science of strategic management is needed to help guide organizations as their strategies emerge and evolve over time. Such tools will also help us effectively chart a course for our career as well as to understand the effective strategic management of the organizations for which we will work.

Woodstock :: History

Dickens said it first: ‘It was the best of times, it was the worst of times’. It’s a amalgam that will never be reproduced again,† said Burt Feldman, a Bethel town historian.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  That weekend, there were liars, lovers, prophets and profiteers. They all made love, money, and a little history. Over all, the bash cost more than 2.4 million dollars. Four different people sponsored it. There was John Roberts, Joel Rosenman, Artie Kornfeld and Michael Lang. The oldest was only 26, and the youngest man being only 23. All four of the guys didn’t agree on much, butt they did agree on a slogan, â€Å" Three Days of Peace and Music.† They figured that the â€Å"peace† would help promote the anti-war act and they figured it might also decrease violence. The Dove on the Guitar was originally a catbird perched on a flute. But, because of the Peace slogan and mostly rock-n-roll music called for the dove on the guitar.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  They designed about 50,000 people, even though, they said that there was a possibility that 100,000 to even 150,000 people may be attending. The amplifier’s, at their lowest setting, would cause pain to anyone standing within a ten foot radius of the speakers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Friday through Monday, everyone who had been there had a time that they would never forget, had it have been good, or had it have been bad. There were three deaths through out the entire weekend. One of the deaths was caused by a tractor accident, and the other two were both drug overdoses.

The World Trade Organization Essay -- International Monetary Fund

The World Trade Organisation (WTO) is today seen as one of the pillars of international trade and financial systems of the world alongside the World Bank and the International Monetary Fund, despite being only sixteen years old. With what began as the succession to the previous guidelines and rules set out by the General Agreement on Tariffs and Trade back in 1948, it is now seen as the ‘main unifying force of world trade today’ a key player in both the conduct of trade relations and global governance. (Herman, 1999) Today, as the world’s economy and its nations continue to change and grow together with the global business environment itself, the WTO has faced new challenges and perhaps its biggest challenges to date which question the relevance and future of the WTO. The essay will address such concepts through the analysis of the WTO’s main role, the importance and successes of the WTO to date, the challenges it currently faces and a look towards its pote ntial relevance in the future of world trade. The discussion will be aided through the use of published data, literature, online sources and journals. (WTO, Trading into the future 2011) Beginning with only 23 members, the WTO currently stands at 153 members representing a total of 97% of all world trade although this is set to increase following Russia’s accession into the WTO. This statistic details the importance of the WTO as the only international body that deals with the rules of trade between nations. (Hamilton, Webster 2009) The WTO was created as the previous system the General Agreement on Tariffs and Trade (GATT), needed an institutional and stronger framework to allow them to drive forward policies and advice. The WTO’s overriding principle is to help free trade,... ...ineffective with the growing number and diversity of members. Suggestions to overcome the problem include ‘Critical-Mass’ thinking and the creation of smaller groups of members based on similar trading characteristics may improve the system. In light of the recent financial crisis the role of the WTO is critical, in which its positive impact on world trade to date may become forgotten in light of recent criticisms. The WTO needs correct leadership to overcome the challenges today, to maintain its future survival and ensure it continues to be of success and further improve world trade. If change is not implemented successfully, the great negotiation forum it once was it will instead result in a forum in which the great members will struggle to compromise on trade issues thus harming the WTO’s main purpose which is to encourage the growth of world trade.

An analysis of Macbet’s struggle Essay

Violence, blood and death. The quintessential characteristics of war. Shakespeare’s Macbeth is based on a war, but not your typical one. The real war in the play and the underlining factor leading to Macbeth’s death, is not fought on a battlefield, there are no swords, and no soldiers to swing them. The real war is fought in Macbeth’s mind. Macbeth’s conscience and vaulting ambition alternate in controlling his actions throughout the play. Many critics of the play believe that from the first scene to the last, Macbeth’s character is unchanging, and that he is always governed by his greed, selfishness and evil. This is not so. Right from the outset of the story, Macbeth’s indecisiveness is evident. In act I, Macbeth struggles a great deal in deciding whether or not to murder the king and take his throne. When Macbeth is first given the prophecy that he will be king, he dreads the thought of killing a man that has been like a father to him. This shows that Macbeth has a conscience, and that deep down inside, he is a good person. When he arrives home to his kingdom though, he is greeted by Lady Macbeth who reveals her plan to make her husband King when she says: â€Å"I will pour my spirits into thine ear, And chastise with the valor of my tongue All that impedes thee from the golden round.† (Iv, 24 – 26) Macbeth’s conscience tries to fight the constant attacks by his wife who insists that he should kill the king. Finally, Macbeth decides his fate, listens to the poisoned words of his wife and kills Duncan. Immediately after the death of Duncan, Macbeth is completely overcome by guilt. For the moment, he forgets about the now empty throne, and can’t comprehend what or why he has done what he has done. When Lady Macbeth realizes that in a state of confusion he has forgotten to remove the daggers from the King’s room, she tells him to go back and get them. He replies by  saying â€Å"I’ll go no more./ I am afraid to think what I have done. / Look on’t again, I dare not† (II ii, 50 – 52). This passage outlines the fact that once again, his conscience has taken over control of his mind. Macbeth feels horribly about what he has done to his King. When Macbeth tries to wash the blood from his hands he remarks: â€Å"Will all great Neptune’s ocean wash this blood Clean from my hand? No, this my hand will rather The multitudinous seas incardine, Making the green one red† (II ii, 60 – 63) Macbeth believes that what he has done will never be washed away from his conscience. He will always have the death of King Duncan hanging over his head. Unfortunately, this is the last we see of Macbeth’s conscience. Tormented over the likelihood of being unmasked as Duncan’s murderer, Macbeth continues his evil ways in an attempt to stay on the throne. His vaulting ambition has surfaced once more to overthrow any spot of good left in him and he shows no more remorse for Duncan’s murder. Wanting to become â€Å"safely† king, Macbeth plots out the murder of one of his best friends Banquo, the only other person besides Macbeth and his wife, who is aware of the three witches and their prophecy. Again, this shows that his need to succeed in life is overshadowing his conscience. Macbeth’s last, and most evil deed is the slaying of Macduff’s family. Macbeth puts innocent women and children to death in an attempt lure Macduff back to Scotland so he can have him murdered as well. At this point in the play, it seems as though Macbeth doesn’t have a good bone in his body. The little voice of reason inside his head has been snuffed out, and he decides that the only way to be a good King is to make drastic and rash decisions. Macbeth unravels before our eyes and is finally beheaded by Macduff in revenge for the slaying of his family. The war between Macbeth’s conscience and his vaulting ambition is not fought  on a battle field but still had all the exemplary attributes of one that is. Violent acts were carried out, blood was shed, and people died. The struggle going on In Macbeth’s head was finally over, his ambition the victor, and Macbeth himself the defeated. When the hurly-burly was done, the war in Macbeth’s mind was both lost and won.

A Reflection on My Learning

Coming from a modest background in the countryside, I have been fortunate to have traveled to various parts of the world observing many rich cultures and traditions of humanity.   These travels were not only a mean to satisfy my inner urge to learn more about people across the world but also a sincere effort to observe how they find solutions to their daily life problems.I believe in strong traditional values of family and culture, and being hands-on in my approach toward different facets of life, including the problems faced by people around the globe.   Gaining an understanding of other people’s lives, in my opinion, is a way for me to find solutions for them when they feel that they cannot do so for themselves.Belonging to the countryside never stopped me from dreaming and knowing more about people.   Traveling has introduced to me an outlet where I can freely share my knowledge and experience with people whom I meet.   It has also helped me in understanding my own self much better.   According to Scott (2005), self-awareness is at the center of learning and development.In order to boost his career potential, each individual must understand himself, being aware of the kind of work he enjoys, and recognizing his strengths, weaknesses and skills, as well the effect that he has on others.   Self-awareness allows people to easily manage their own behavior apart from their colleagues or peers, while fulfilling the goals of the institution that they represent.   As a matter of fact, self-awareness lies at the very core of successful leadership.Who Are You?My family comprises of seven different nationalities, so it does not come to me as a surprise when I learn that people from different cultures may tackle the same problems dissimilarly.   Living in a multicultural environment since childhood has developed me as an empathetic and tolerant individual, who is always on the verge of trying something new.   I do not subscribe to the policy of Me Vs. Them.   As a matter of fact, I firmly believe in understanding other people’s perspectives and respecting the desires and fears that motivate their decision making.For this reason, I am confident that I could play leadership roles in institutions that must learn to manage diversity so as to enjoy the full advantages of the richness of human cultures and belief systems.   Diversity management has become a prominent issue in business practices and management theories around the world; and I consider myself in a privileged position as far as understanding this need of the contemporary organization is concerned (Whitfield & Landeros, 2006).Being different is not different to me.   Being a member of a multiracial and multicultural family, I am good at absorbing differences and devising my own ways to solve problems.   Hence, I believe that I could be highly useful for a variety of organizations in future.   Moreover, my interest in self-awareness has helped me to be conscious of my responses to different situations.Self-awareness also leads to self-acceptance, which, in my opinion, is an essential quality for a manager or leader to adopt (Hardingham, 2004, pp.48).Where Are You Now?I happen to be at a stage of life where most things are going according to plan.   My life is stable both personally and financially.   I spend most of my time with my boyfriend who shares many of my interests, such as fishing, hunting and camping.  The stability and support that I am experiencing at present has provided me with an opportunity to plan ahead for better things in life by simply moving forward and doing the things that I enjoy.   Being at a stage where I can take decisions regarding my life without fearing that something might go wrong has helped me in making correct decisions.   Secondly, I feel less pressured about managing mistakes at present, and this has helped me to increase my focus on the tasks at hand.What Do You Want To Do?Gandhi h ad stated, â€Å"Be the change that you want to see in the world.†   Inspired by these words, I would like to make a difference to the world not by sitting on the fence but actually working and bringing about the desired changes in myself.   There are a variety of problems faced by our human community, such as hunger, disease, violence, the negative effects of global warming, etc.; and I would like to help the world to a degree where I can see the desired changes in people and the world around me while I am still living in it.As mentioned previously, I am willing to be the change that I want to see in others.   For this, I would like to lead by example rather than being a desktop pundit.   Furthermore, I would not want to teach people to simply adapt to the circumstances that make them suffer.   Rather, it is essential for me to lead people to solve their problems, regardless of whether the problems are related to the management of diversity to reduce violence in th e world, or global warming.   In short, I would like to help people, depending on their needs at any given time.   

Ritz – Carlton

?The case â€Å"The Ritz- Carlton: Managing the Mystique† deals with the strategic marketing decision of how the hotel chain should continue its operations in order to satisfy its customers more. By overcoming the challenges of being one of the top ranking hotels in the world and hiring the right people to do so, the success of your marketing startegy would be inevitable. In this way Ritz- Carlton could potentially increase its sales and and expand in different countries.Therefore, this case will deal with possible solutions and ways of operating in order to create hotel uniqueness and gain a cometitive advantage compare to other five- stars hotels. Ranked as the best luxury hotel chain in America out of thousands others, for the past years it still provides the same exceptional standard of quality, comfort and fittings (Power, 2012). The essence of the Ritz Carlton experience lies in the quality of the service provided by the company which is also the intangible product the c ompany is selling.The manager makes sure that the service is tailored to the individual and is earnest and helpful. Every guest and employee is treated with respect and the general managers pay special attention to every visitor from the moment of airport picking until the moment the visitor leaves the hotel. An essential part of the service process is the guest recognition procedure, part of the service quality indicators (SQIs) which when implemented â€Å"creates a sticky relationship† between the guest and employee, in particular or the hotel, in general.The staff’s responsibility is to make each â€Å"guest feels well when they leave† and create an unforgettable, personalised experience which satisfies even the most discerning visitors. Moreover, the company also recognize the technology as a key to a high service level. It is something that the customer expects to receive when stays at a five- star hotel. In order for Ritz-Carlton to be a leader in what it is selling, the company has realized the need for continuous improvement of its core competences by placing total quality management (TQM) as a central point in their strategy implementation.It has to concentrate on hiring the right people who enjoy looking after other people, and provide a pleasant environment for them to work in. Moreover, the hotel-chain improves its weak areas based on the feedback it receives from evaluators when applying for awards. Moreover, the ability to satisfy all kind of customer’s claims makes them more loyal. In this situation, the Ritz- Carlton manages to fill the customer gap by providing the customer’s expectations, what he believes should receive, and at the same time his perceptions, what he gets in addition (Wilson, 2012).This rise some challenges for the hotel manager, such as the ability to close the other four gaps called provider gaps. The first one of which is to not knowing what customers expect, which applies the difference between the customers expectations and the company’s understanding of them. In order to overcome this challenge a more direct contact with the guests of the hotel is needed. In particular, establishing strong and long- term relationships with regular customers and satisfying their needs in every moment.To succeed in this, interviews and surveys could be conducted among the customers to establish their requirements and expectations. Afterwards, building a system with all of their responses would contribute to stay closer to them. Therefore, to conduct all the relevant information, the empowered and front line people play an important role. In the hospitality management, the communication between the manager and his employees plays and important role to avoid establishing a gap. As a second provider gap is considered not selecting the right service quality designs and standards.In order to deliver the highest quality service, the service design and the company’s performa nce standards should be developed in a way to reflect the customer expectations and perceptions. The new plan should be focused on customer driven design and together with it meeting the employees needs. The third gap is not delivering service designs and standards. As being developed in the second stage of the customer gap system, now the firm has to succeed in delivering the new way of serving its guests. The employees should be selected effectively to complete their obligations.They should have the right characteristics to complete the job. Conflicts on the workplace should be avoided as well as the inability of team work. Moreover, appropriate systems and facilities should be developed and provided, to follow if all the factors for achieving the high standard level of service are in place. The last but not the least provider gap is not matching performance to promises. The marketing advertisement plays an important role in this stage. By creating an advertisement with promotion of over- promising services, the customer expectations also increase and it is difficult to meet the standards you cannot provide.This interactive marketing strategy might be created together with external companies to communicate effectively with current and potential customers (Wilson, 2012). To create the same policy in every of the Ritz- Carlton hotels, the top manager has to follow the same policy and stick to the same standards in order to create a successful business chain. This will result in customer loyalty concerning every hotel location and will build a better reputation for the company. Therefore, to create a uniquness in its services, the famous luxury hotels are known as the ones who treats its guests as royalties (Michelli, 2008).This something is called â€Å"The Ritz-Carlton Mystique. † Being in any of the seventy worldwide locations gives you the opportunity to see the art of service. By creating a data with all the customers perceptions, Ritz- Carlton wins a high reputation among its competitors. However, in order to collect this data and proceed it in a right way, the company relies on its employees who are the one next to the people and contributing to their memorable experience. The reason for being one of the most successful chains is that Ritz- Carlton look for things that most companies ignore and then uses its findings in a unique way to attract more people.Another characteristic of the company’s policy is the meetings organized to share relevant information for providing better services, this has a positive impact on the whole organizational process as well as the team work within the employees. In the case example of the family in Bali, the impact it has on the work performance is really significant and the easiest way to reach all thousands of employees all around the world. It reinforce the actions in everyone and contributes to the service values.The high quality, standardised service could be considered as an impo rtant factor in the luxurious hotel business. It creates uniquenessness and something that makes people feel valued. That is also the reason why in establishing the company’s key success factors, Ritz- Carlton puts on first place the mystique followed by employee engagement, customer engagement, product service excellence, community involvement, and financial performance. The employeers are playing an important role of the Mystique strategy. The popular chain is really careful in selecting its staff and at the same time training them.Moreover, they expect from them a high engagement with their job because this would result in a lower management turnover, fewer safety incidents, and higher profitability and productivity (Gallup, 2007). As a customer- driven company, the hotel chain builds its success on factors such as service characteristics, where the business meets all customer needs and create a product and competitive advantage. Moreover, it focus on the strategy characte ristics, where the human resource management in the face of the employees take place in the operations.Process and marketplace characteristics are defined as marketing based to establish the best way of presenting the business potential (Wilson, 2012). Therefore, the best hotels in the world started launcing their loyal programmes in order to survive the downturn. Ritz- Carlton aim has always been to build a loyalty in its customers habits. The company is striving for broadening its customer base, increasing the cometitiveness of its service, motivate a profitable behaviour together with increasing its market share . The loyalty program is truly build on the customer feedback in demanding the world- class respect.It provides services from airline tickets to unique traveling experiences and adventures which no other luxury hotel chain would be able to provide. Moreover, the loyal programme is personal for each of Ritz’s clients. It is customised towards his prefernces and expe ctations for experencing a memorable holiday. This is another proof that the company is totally based on the idea of customer- driven policy. The Ritz- Carlton is succeeding in exceeding the guests expectations in every aspect. But the question is how exactly it reaches this success compared to other top brand hotels?It pays attention on its internal resources and by doing that is manages to build a good reputation among the customers and attract new ones. Moreover, by creating programs to train its employees and empower them with the mission to satisfy their guests, contribute to their job satisfaction and the recognition of feeling part of the organization. However, to be known from the people who are potential customers but are not part of the loyal programme, a special marketing communication channel should be created. Nowadays, the marketing communications have become really complex way of reaching customers.The term is part of the whole marketing strategy and could be defined as the promotion aspect of the â€Å"Marketing Mix†. Specifically it applies the practice of advertisement through mass- media, websites, cinemas and etc. Moreover, it is a really important aspect of how the branding image would be build in order to reach the right potential target group. At the moment, Ritz- Carlton is using different, unstandard approach to reach the attention of its future guests. It is going back to old style brochures sent by classic post. It is producing a high quality, perfectly designed cards, honourly signed by the CEO of the company.This is a good way to promote its unique service for luxury chains. However it should straighten its positions according to the services marketing triangle (Wilson, 2012). It applies the theory of the involvement of the employees, customers and the company for the creation of a successful marketing communication. By starting with the external marketing communication, including advertising, corporate websites, sales promo tion and public relations and continuing with interactive ones, for instance, personal selling, customer service interactions or in particular concentrating on the customers habits.In order to avoid miscommunication and successfully create a promotion channel, these two factors should be linked together. The way of doing this is by having a third sector, internal marketing, which assures that the communication line is accurate. The things that are mentioned in the company and explained to the employees should be matching with what are the customer demands. The whole combination is called the services marketing triangle (Wilson, 2012). In order to establish more effective way of promoting its unique services, Ritz- Carlton would meet some challenges in its strategy.Since the service is intangible it is more difficult to reach its consumers and convince them in the uniqueness of what is being offered. The company should assure that they make clear what is differating them from all the competitors and what is the advantage of purchasing their services. Therefore, they should be really accurate in the information which is provided in the promotion material, and assure they would provide the same thing they are claiming in their announcement. Ritz- carlton may use the approach of grabbing the first attention.It could create an advertisement which pop up online and a a link which is going to lead the user to further information. In this way, the company wins an advantage of providing knowledge to the people who are not aware of the luxury services. As a final challenge the marketing communication strategy should be coordinated with the operations of the company to achieve its optimal goal. Employees should be train in a way to meet the company’s requirements. The advantage that Ritz- carlton is providing to its employees is the opportunity of highly educated training program.The program called, The â€Å"Seven Day Countdown† is the training process con ducted by the hotel-chain to familiarize the newly recruited employees with the organizational system and it happens one month after they get hired. The first two days consist of â€Å"orienting employees to the Ritz–Carlton culture and values† as well as having the opportunity to learn more about your department, meet your colleagues and get to know them through various group exercises and activities. Additionally, the importance of self-teaching and guest satisfaction is highlighted and the Gold Standards of the company are presented.The next five days are devoted to the training and development of the specific skills required to perform the job in each division through trial runs or mocking activities which represent a realistic situation an employee might face. Even though this process defines what Ritz-Carlton believes in and has become an integer part of its strategy, Collin expressed his concern that these seven days are too short and suggested to be extended in order for the hotel to open at a higher occupancy rate and â€Å"to reach 80% occupancy in a shorter amount of time†.Four Seasons is a severe competition for Ritz-Carlton and the occupancy rate gap between the two rivals is getting smaller with every year. As is stated in the article even though the company is able to satisfy 92% of its customers, 8% are dissatisfied for certain reasons. Based on customer feedback, the hotel-chain can determine the reasons for this percentage and adjust accordingly. Since both parties’ decisions need to be taken into account I believe that McBride should add one more day to the standard seven day programme.This particular day which can take place before the trial and mocking days, should include a training of new employees on how to deal with people from different cultural backgrounds. This might as well have been one of the reasons why some people were dissatisfied – maybe a person from the stuff acted in a certain way without realizing that he/she offended a guest. Moreover, the employees hired for the job are also from different cultures and have different perceptions of dealing with a problem.These cultural differences could be presented in the form of case studies or group activities. Another thing which should be included in this extra day should be ethics and teaching future staff what is right and wrong as well as what is an acceptable and unacceptable behaviour. The financial implication for Ritz-Carlton of extending the training process would be an increase in the pre-opening budget in the corresponding section. This means more trainers will be required with relevant knowledge on the topics for that extra day or the participating ones will be paid extra.Moreover, by training its employees through its learning programme, Ritz- Carlton wins an advantage in developing new employees’ ideals. However, it causes some internal and external changes in the environment, due to the developing of new culture. The result, however is worth it as trained employees do not require so tight control from a managerial side as they would be aware what is expected from them. Moreover, as feeling part of the team they would optimise their performance and that would result in more benefits for the chain.They are trained in working efficently as well as effectively. The advantages that Ritz- carlton provides to its employees is the opportunity to grow and learn from the best. This contributes to their job performance and commitment. Moreover, this will result in a higher quality service and will create a competitive advantage for the company In conclusion, it could be derived that Ritz- Carlton has to meet some challenges in order to stay on the top of the luxurious hotel chain business. As with its high class service, it manages to satisfy even the most demanding customers.However, in order to keep its positions it has to straighten its marketing communication channels to reach more custom ers. The company could take an action of developing an online marketing campaign to inform about its locations and exclusive offers. It should keep its advantages of providing the Ritz- Carlton Mystique since it creates a uniqueness of being their customer. Moreover, focusing on promoting it as a competitive advantage will higher the company’s turnovers. Overall, the success of the Ritz- Carlton hotel chain will remain the same if it continues its development with the years.

Free Essays on Anti - Christian Semi

The Brief History of Christian Anti-Semitism. For sixteen hundred years, the Jewish people have been persecuted and murdered by people who worship a Jewish man as their savior: the Christians. Why did Christian anti-Semitism, a seemingly illogical belief given that Jesus himself was a Jew, develop? How did it evolve, and why has it persisted for centuries? In the Biblical gospels, despite three of the four being ostensibly written by Jews, enemies of Jesus are referred to as â€Å"the Jews.† Early Christians found themselves in a quandary. The savior they worship, himself a Jew, purportedly was killed by Jews. Since at least the fourth century, some groups of Christians have actively practiced Anti-Semitism, taking revenge on Jewish people for â€Å"murdering† the God of Christianity. Christians have called Jews devils, demons and antichrists. Persecution by church officials, both Catholic and Protestant, was consistent and deadly for over a thousand years. Hundreds of thousands, possibly millions of Jews, were massacred by so-called Christians centuries before the Holocaust. Emperor Constantine the Great converted to Christianity in 312 A.D. Attributing his military successes to God, he issued the Edict of Milan, making Christianity the Roman Empire's official religion. It was here in the fourth century that open anti-Semitism emerged. A great number of superficial converts (wanting to be on the winning side) joined the church, which was placing overwhelming emphasis on the sacraments. The sacraments were thought by many to have a magical content, supernaturally protecting against attacks from the devil. Those outside the Orr 2 sacramental community primarily unconverted Jews became seen as people through whom the devil could work his evil purposes. The Jews were thought to be sorcerers, cannibals, and child-murderers. Attacks b... Free Essays on Anti - Christian Semi Free Essays on Anti - Christian Semi The Brief History of Christian Anti-Semitism. For sixteen hundred years, the Jewish people have been persecuted and murdered by people who worship a Jewish man as their savior: the Christians. Why did Christian anti-Semitism, a seemingly illogical belief given that Jesus himself was a Jew, develop? How did it evolve, and why has it persisted for centuries? In the Biblical gospels, despite three of the four being ostensibly written by Jews, enemies of Jesus are referred to as â€Å"the Jews.† Early Christians found themselves in a quandary. The savior they worship, himself a Jew, purportedly was killed by Jews. Since at least the fourth century, some groups of Christians have actively practiced Anti-Semitism, taking revenge on Jewish people for â€Å"murdering† the God of Christianity. Christians have called Jews devils, demons and antichrists. Persecution by church officials, both Catholic and Protestant, was consistent and deadly for over a thousand years. Hundreds of thousands, possibly millions of Jews, were massacred by so-called Christians centuries before the Holocaust. Emperor Constantine the Great converted to Christianity in 312 A.D. Attributing his military successes to God, he issued the Edict of Milan, making Christianity the Roman Empire's official religion. It was here in the fourth century that open anti-Semitism emerged. A great number of superficial converts (wanting to be on the winning side) joined the church, which was placing overwhelming emphasis on the sacraments. The sacraments were thought by many to have a magical content, supernaturally protecting against attacks from the devil. Those outside the Orr 2 sacramental community primarily unconverted Jews became seen as people through whom the devil could work his evil purposes. The Jews were thought to be sorcerers, cannibals, and child-murderers. Attacks b...